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Research papers

Forecasting a market in a chaotic environment

The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation. These methodologies are Delphi...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Esteban Vega, Bernardo Creamer
May 21, 2010
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Citation

Vega and Creamer (2010a, May 21). Forecasting a market in a chaotic environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-a-market-in-a-chaotic-environment